What the finder checks
Up to a dozen phrases from the competitor's name and description, each searched in the store and country you choose. The best positions come first, so you can see at a glance which searches bring that app its users.
- Top 3 and top 10 positions are the searches that matter most.
- Phrases where it doesn't rank show what it targets but hasn't won yet.
Turning a rival's keywords into your own
- Pick the phrases that also describe your app.
- Check how crowded they are with the keyword difficulty checker.
- Find nearby, less crowded phrases with the keyword suggestion tool.
- After updating your listing, follow your position with the rank checker.